Word of Mouth Doesn’t Just Happen We Make It Happen.

Everyone wants their brand to be talked about. But here’s the truth—word of mouth isn’t luck, it’s strategy. And nobody does it better than us.

At The Idea Integration Co., we don’t just wait for people to talk about you; we give them a damn good reason to. Whether it’s through wildly creative stunts, unforgettable experiences, or strategic touchpoints that hit people where it matters, we create WOM campaigns that spark conversations and turn your customers into your best marketing asset.

We engineer shareable moments—both big and small—that get your brand talked about in ways that traditional marketing simply can’t.

Some of our legendary WOM campaigns include:

  • Hangover Kits at Conferences: Attendees at major conferences woke up to a perfectly branded "hangover recovery kit" waiting in their hotel rooms. The result? Everyone was talking about our client—on social media, at breakfast, and beyond.

  • Bathroom Stickers: Imagine attending CES and finding a 11x17 sticker on the back of every one of the 1100 bathroom stall doors telling you that the toilet seat you are sitting on is cleaner than the screen of your phone and urging you to visit a booth to get it cleaned. This simple idea resulted in 4 million dollars in booked sales.

  • Customer Parades: Yes, we’ve literally put customers on parade, celebrating them like heroes and making them feel valued in a way that got the entire community talking. Because when people feel special, they talk about it.

From surprise experiences to carefully crafted viral stunts, we make sure your brand isn’t just another name in the crowd—it’s the name on everyone’s lips.

Why WOM is Your Brand’s Secret Weapon

People trust people, not ads. And that’s why word of mouth marketing is the most powerful form of marketing there is. Whether it’s a glowing recommendation from a friend or an unexpected brand experience that’s too good not to share, WOM marketing is:

  • Credible: Customers trust recommendations from people they know 90% more than traditional ads.

  • Cost-Effective: It amplifies your efforts without breaking the bank—when done right.

  • Long-Lasting: Great WOM campaigns create stories that live on and are retold again and again.

Here’s the catch—it doesn’t happen by accident. WOM happens when the right triggers, experiences, and emotional connections are engineered with precision and creativity. And that’s where we come in.

Our Approach: Turning Customers into Advocates

We follow a proven formula for creating WOM that sticks, combining creativity with strategy:

  1. Find Your Unique Story
    Every brand has a story, but not every brand knows how to tell it. We dig deep to uncover what makes you stand out and turn it into a story people want to share.

  2. Create Shareable Moments
    Whether it’s an unexpected gift, a guerrilla stunt, or a jaw-dropping experience, we craft campaigns that spark conversations online and offline.

  3. Encourage Participation
    People love to be part of something bigger. We design activations and experiences that invite them in, making your brand feel like their brand.

  4. Measure the Impact
    We don’t just launch campaigns and hope for the best. We track everything—brand mentions, Net Promoter Score (NPS) lifts, social shares, and customer sentiment—to ensure our work drives real business results.

Proven Results, Unforgettable Campaigns

We’ve helped brands across industries break through the noise and become the topic of conversation. Here’s what our clients say:

“We saw a 40% increase in social engagement overnight thanks to The Idea Integration Co.'s unforgettable campaign.” – John H.

“Our Net Promoter Score (NPS) jumped by 25 points after their customer experience stunt. We didn’t just get attention; we got loyalty.” – Marnie B.

Let’s Get People Talking About Your Brand

Word of mouth is the most valuable form of marketing, and it’s too important to leave to chance. Whether you’re launching a product, hosting an event, or simply looking to become unforgettable, we’ll craft a WOM campaign that gets people buzzing.

Ready to make your brand the talk of the town?