Saul Colt is an award-winning and somewhat notorious real-world and online marketing leader and the Founder of The Idea Integration Company, a 29-person creative shop staffed with alumni from Facebook, WSJ, Mad Magazine, Disney, and The Simpsons, specializing in marketing, advertising, word of mouth, and experiences for his clients that exceed expectations. Saul has been transforming the world of experiential marketing and community building for over two decades and has no plans to stop any time soon.
Saul's impressive career includes being the first international employee of Zipcar, launching the car-sharing platform in Canada, the first marketing hire at FreshBooks.com, the #1 Cloud Accounting service for Small Business Owners, and being a significant contributing factor to their growth. He has also held leadership roles at Rogers Communications and was the first Chief Evangelist of Xero.com. As a consultant, he has worked with the likes of Nike, eBay, Twitter, Foxtel, and hundreds of smaller brands. Saul's expertise in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, Community Building, and Business Courage has been recognized by industry experts and media outlets, including Inc and Forbes Magazines. NYT Bestselling author and Internet Pioneer Chris Brogan have even referred to Saul as "exactly who you want representing your company."
But that's not all. The Idea Integration Company recently absorbed the entire creative team from Mad Magazine and a handful of creatives from The Simpsons, adding even more talent and creativity to their already impressive team.
So if you're looking for a professional speaker or consultant who never disappoints, look no further than Saul Colt and The Idea Integration Company. With Saul's experience and expertise and the company's expanded team, you can be sure that your event, campaign, or project will be a huge success.
Saul Colt - Founder and The Smartest Man in the World.
SAUL COLT’S MARKETING RISK – OR HOW TO FIND YOUR FIRST 1000 CUSTOMERS
It has often been debated whether marketing is an art or a science. The truth is that it’s both but in a specific order. Without the art, you have nothing to which you can apply the science, and we all know that great marketing is a blend of strategy and ideas. In this highly actionable talk, Saul Colt will go over both and set you on your way to success in finding the first 1000 customers for your small business or startup or your first 100,000 customers if you are a larger organization.
CREATIVE MARKETING FOR YOUR BUSINESS
People are smarter and more skeptical of advertising and marketing than ever before. That doesn’t mean you give up, it just means you do things differently. Saul Colt will walk you through his formula and offer examples of how to cut through the noise and connect with people, make fans and have people actually wonder what your company will do next.
LAUGH, THINK, CRY.
Saul Colt was instrumental in building two high-profile and recognizable North American brands. When asked how he did it, he always says, “I made love to the customers.” The funny thing is he isn’t kidding- well, except for the making love part. What he actually did was make them Laugh, Think and Cry. In this talk, Saul Colt shares the formula for Laugh, Think, Cry and several examples of how he used it firsthand to help grow brands and fans.
BUSINESS COURAGE
Throughout his career, Saul Colt has been told he has some balls. The comments come from some of the marketing stunts he has pulled off. Stunts like re-creating an Evel Kneivel jump over school buses to sell accounting software to drive across America to have three meals daily with over 1000 customers. This talk isn’t about the stunts themselves but why you should be making crazy ideas a priority.
Hire Saul To Speak At Your Event
Saul is a great speaker and people love him. How much? Well, he has spoken at SXSW 6 years in a row, CES twice, as well as 100 other big and small events including to many MBA classes including NYU, Stanford, Minnesota, and the Shulich School of Business.