Clio
Clio’s mission is to transform the practice of law through technology. They do this through an industry leading tech offering and recently their CEO wrote a book. We were brought in to help promote the launch of the book. Our execution was to run a video truck around New York City, but not just anywhere, we ran the truck for 2 full days circling a hotel with the largest gathering of legal practitioners of the year. The actual target audience of the book.