We Don’t Make Ads. We Make Results People Talk About.
The Idea Integration Co. specializes in unforgettable word-of-mouth campaigns, creatively-charged content, and marketing stunts so clever they should probably come with a warning label. Our team—featuring alumni from MAD Magazine and The Simpsons—crafts ideas that are sticky, shareable, and engineered to drive revenue.
We’re not just industry insiders—we’re industry case studies. Our work has been featured in five New York Times bestselling business books and more podcasts, articles, and marketing panels than we can count.
Offices in Toronto and New York. Available everywhere good ideas are needed.
This site may not be as pretty as other agencies and sometimes there are typos in our decks but our work, style, and creativity is unparalleled and that is why you should work with us.
Creativity Is Our Core Product—and We’re Built Different.
At the heart of The Idea Integration Co. is the creative partnership of Saul Colt, marketing provocateur and self-proclaimed (accurately) Creative Genius, and Bill Morrison, legendary artist and writer whose fingerprints are all over The Simpsons, MAD Magazine, and a massive chunk of your childhood.
Together, they lead a world-class team of professionally funny, endlessly inventive minds—featuring talent from MAD Magazine, The Simpsons, The New Yorker, and more. We’re talking industry legends like Dick DeBartolo, Ian Boothby, Teresa Burns Parkhurst, Tom Richmond, and a few other secret weapons we keep in the vault.
Our work stands out because we don’t do “ad agency creative.” We do culture-shaping, conversation-starting, revenue-driving mischief—the kind of ideas that get featured in five New York Times bestselling business books and become case studies for years to come.
There’s no one like us. And that’s exactly the point.
Our Clients and Media Who Have Covered Our Work
We have had the pleasure of working with some of the most recognizable brands in the world…and a bunch of hungry smaller brands who are making a difference.
Our specialty is to partner with brands who want to take chances. Calculated chances but chances just the same. We pride ourselves on lasting client relationships and results that make careers.
Our work has been featured in five New York Times best-selling business books as well as the most major publications.
“The Idea Integration Company knows that they aren’t everyone’s cup of tea, but rather than broad-based appeal, they strive to be the first choice for companies with small to medium-sized budgets who want to take creative marketing chances and are ready to embrace unorthodox techniques” – Forbes Magazine